Social Planner — StudioM Platform Guide¶
Who this guide is for: Anyone managing social media posts and scheduling for their business through the StudioM platform. Time to read: Approximately 8 minutes
What Is the Social Planner?¶
The Social Planner lets you create, schedule, and manage social media posts across multiple platforms — all from one place. Instead of logging into Facebook, Instagram, LinkedIn, and Google separately, you write your post once and publish it everywhere you need it.
You can post immediately or schedule posts in advance, view your upcoming content in a calendar, and see how your posts are performing.
How to Get There¶
Navigate to: Marketing (left sidebar) → Social Planner
Supported Platforms¶
The Social Planner works with the following platforms (depending on which accounts are connected to your account):
- Facebook (Pages)
- Instagram (Business accounts)
- LinkedIn (Company Pages and personal profiles)
- Twitter / X
- Google Business Profile
- TikTok (Business accounts)
- YouTube
- Threads
- Bluesky
Need StudioM Support for This? Connecting your social media accounts to the platform is handled by StudioM during onboarding, or when you add a new channel. Contact us if you need to connect a new platform or reconnect an existing one.
The Social Planner Layout¶
When you open the Social Planner, you'll see:
- Calendar view — all scheduled posts displayed by date
- List view — your posts in a scrollable list with status filters
- + New Post button — to create a new post
- Accounts — the connected platforms shown along the top
Switch between calendar and list views using the toggle in the top right.
Creating a Post¶
- Click + New Post
- Select the accounts you want to post to (you can select multiple platforms at once)
- Write your post content in the text box
- Optionally add media (image, video, or carousel — see platform limits below)
- Choose when to publish:
- Post Now — publishes immediately
- Schedule — pick a specific date and time
- Save as Draft — save without publishing or scheduling
- Click Post or Schedule
Adding Media¶
Click the image/video icon to attach media to your post. You can: - Upload from your computer - Choose from your Media Library (images already stored in the platform)
Media is uploaded once and used across all selected platforms simultaneously.
Platform-Specific Content¶
When you select multiple platforms, you can write a single post that goes to all of them, or click on any platform tab to customise the caption for that platform specifically. This is useful when you want different wording for LinkedIn vs. Instagram, for example.
Platform Content Guidelines¶
Each platform has different character limits and media requirements. The platform will warn you if your content exceeds a limit.
| Platform | Character Limit (approx.) | Notes |
|---|---|---|
| 63,206 | Supports images, videos, links | |
| 2,200 | Images and videos; no clickable links in captions | |
| 3,000 | Company pages; supports images and documents | |
| Twitter / X | 280 | Short text; images and videos supported |
| Google Business Profile | 1,500 | Event posts have additional fields |
| TikTok | 2,200 | Video required; various privacy settings |
| 500 | Image required; includes a destination URL field |
Scheduling Posts¶
The Social Planner's scheduling features let you plan your content calendar in advance:
Scheduling a Single Post¶
When creating a post, select Schedule and pick your date and time. The post will be queued and published automatically.
Viewing Scheduled Posts¶
Open the Calendar view to see all your upcoming scheduled posts by date. Click any post to edit, reschedule, or delete it.
Best Times to Post¶
The platform can suggest optimal posting times based on when your audience is most active. Look for the Best Time to Post suggestion when scheduling.
Post Status Types¶
| Status | What It Means |
|---|---|
| Draft | Saved but not scheduled or published |
| Scheduled | Queued to publish at a future time |
| Published | Successfully posted to the platform(s) |
| Failed | Posting attempt was unsuccessful — see note below |
If a post fails, the platform will show an error message explaining why (e.g., account disconnected, media format not supported). Fix the issue and retry.
Post Approval Workflow¶
If your account has an approval process configured, posts may need to be reviewed before publishing:
- In Review — submitted and waiting for approval
- Approved — cleared to post/schedule
- Changes Requested — reviewer has left feedback; edit and resubmit
Need StudioM Support for This? Setting up a post approval workflow is configured by StudioM. Contact us if you'd like to enable content approval before posts go live.
Content AI (AI-Assisted Post Writing)¶
If AI features are enabled on your account, you can use the Content AI tool to help write or improve your post captions:
- Start a new post and click the AI icon in the text editor
- Describe what you want — for example: "Write an Instagram caption promoting our new service package for small businesses"
- The AI generates a draft caption
- Review, edit as needed, and use it
Content AI helps when you're stuck for ideas or want to save time writing captions.
Analytics¶
To see how your social posts are performing:
- Navigate to Marketing → Social Planner
- Click the Analytics tab (or go to the dedicated analytics view)
- See metrics by platform including:
- Impressions (how many times your post was seen)
- Engagement (likes, comments, shares, clicks)
- Follower growth
- Post performance over time
- Top-performing posts
Use analytics to understand which content resonates most with your audience and adjust your strategy accordingly.
Comment Management¶
If your account has the Comment Management feature enabled, you can manage comments from all platforms in one inbox:
- See all comments on your posts in one place
- Reply to comments without leaving the platform
- Filter by platform or date
Need StudioM Support for This? Comment management setup depends on your account configuration. Contact StudioM Support if you'd like this enabled.
Best Practices¶
- Batch your content creation — set aside time once a week to create and schedule posts for the coming days
- Use the calendar view — seeing your content calendar laid out helps ensure consistent posting
- Customise per platform — what works on Instagram may not work on LinkedIn; use the platform-specific caption feature
- Always preview before scheduling — use the preview option to see how your post will look on each platform before it goes live
- Keep images within file size limits — large images may fail; compress before uploading if you encounter issues
- Use a consistent posting schedule — regular, predictable posting builds audience engagement over time
Troubleshooting¶
| Issue | What to Check |
|---|---|
| Post failed to publish | Check if the social account is still connected; reconnect if needed |
| Can't see a platform option | The account for that platform may not be connected — contact StudioM Support |
| Video won't upload | Check file format and size; MP4 is widely supported |
| Scheduled post didn't publish | Check if the account was disconnected between scheduling and posting time |
| Analytics not showing data | Data may take 24–48 hours to populate after initial setup |
Common Questions¶
Q: Can I post to personal Facebook profiles? Facebook restricts API access for personal profiles. The Social Planner works with Facebook Pages (business pages), not personal profiles.
Q: Can I repost or reshare content? You can duplicate an existing post and reschedule it. There's no automatic "reshare" function — create a new post to repost content.
Q: Can I schedule posts months in advance? Yes — you can schedule posts as far in advance as you like.
Q: What image sizes work best? Image requirements vary by platform, but a 1:1 square image (1080×1080px) works across most platforms as a safe default. For best results on each platform, check their current recommended dimensions.
Q: Can multiple team members manage the Social Planner? Yes — any team member with access to Marketing can create and schedule posts. If your account has post approval enabled, posts may require review before publishing.
Need Help?¶
Contact StudioM Support any time.
- Email: support@makoa.us
- Live Chat: Available inside the platform
Related guides: Email Campaigns · Reputation Management · Contacts and CRM