Funnels and Websites — StudioM Platform Guide¶

Who this guide is for: Anyone building or editing landing pages, sales funnels, or websites on the StudioM platform. Time to read: Approximately 12 minutes

What Are Funnels and Websites?¶

Your StudioM platform includes a full drag-and-drop page builder — no coding required. You can create:

Funnels — multi-step page sequences designed to guide visitors toward a specific action (book a call, buy a product, sign up, etc.)
Websites — full multi-page sites with navigation menus, blog pages, and all the content a traditional website needs
Landing pages — single-page campaigns for ads, promotions, or specific offers

The same builder is used for all three. The difference is structure and purpose.

Need StudioM Support for This? If StudioM built your website or funnels during onboarding, those are already live and running. This guide is for making edits to existing pages and adding new ones yourself. For domain connections, new websites from scratch, or major structural changes, contact StudioM Support.

How to Get There¶

Navigate to: Sites (left sidebar)

From here you'll see tabs for: - Funnels — your funnel list - Websites — your website list - Blog — your blog - Forms — your forms library - Surveys — your surveys library

Understanding Funnels vs. Websites¶

	Funnel	Website
Structure	Linear sequence of steps	Multi-page with navigation
Best for	Ad campaigns, lead gen, product sales, appointments	Full online presence, information, blogs
Navigation	No menu — visitors flow from page to page	Menu navigation across pages
Goal	Single conversion action	Multiple purposes

The Page Builder — How It Works¶

When you open any page for editing, you enter the page builder. Here's how to get around:

Left panel — elements library (sections, columns, text, images, buttons, forms, videos, etc.)
Canvas (centre) — your page as it will look to visitors
Right panel — settings for the selected element

Building Basics¶

Adding a section: 1. Click the + button on the canvas where you want to add content 2. Choose a column layout (1 column, 2 columns, etc.) 3. The section appears on the page

Adding an element: 1. Drag any element from the left panel onto a section 2. Click the element to select it 3. Configure it in the right panel (text, image, link, etc.)

Common elements: | Element | Use For | |---------|---------| | Text | Headings, body copy, bullet points | | Image | Photos, graphics, logos | | Video | Embedded YouTube, Vimeo, or uploaded video | | Button | Call-to-action links | | Form | Embed a lead capture form | | Calendar | Embed your booking calendar | | Countdown Timer | Limited-time offer urgency | | Columns | Multi-column layouts | | Divider | Visual spacing between sections |

Editing text: Double-click any text element to edit it inline.

Moving elements: Drag elements up or down within a section. Use the move handle (six dots) on the left of each element.

Mobile Preview¶

Always check the mobile view before publishing. Click the mobile icon in the top toolbar to see how the page looks on a phone. Adjust element settings for mobile separately if needed.

Editing an Existing Page¶

Go to Sites → Funnels (or Websites)
Click on the funnel or website name
Click the Edit button (pencil icon) on the page you want to change
Make your edits in the builder
Click Save when done
Click Publish to make changes live

Important: Saving a page doesn't automatically make it live. You must also click Publish.

Creating a New Funnel¶

Go to Sites → Funnels
Click Create Funnel
Choose:
From Template — browse ready-made funnel designs by category (lead gen, sales, webinar, etc.)
From Scratch — start with a blank canvas
Name your funnel
The funnel opens with a default first page — click Edit to build the page content
Add more steps (pages) using the + Add New Step button

Common Funnel Types¶

Funnel Type	Pages Included
Lead Generation	Opt-in page → Thank You page
Book a Call	Landing page → Calendar booking page → Confirmation page
Sales	Sales page → Order form → Thank You / Upsell page
Webinar	Registration page → Confirmation page → Webinar page
Application	Application form → Thank You page

Adding Your Domain to a Funnel or Website¶

Need StudioM Support for This? Connecting a custom domain (e.g., yourwebsite.com) requires DNS changes that StudioM manages. If you need a domain connected to a new funnel or page, contact StudioM Support and we'll set it up.

Funnel Page Settings¶

Click the settings gear on any funnel step to configure:

Page Title — what appears in the browser tab and search results
Meta Description — the description shown in search engine results
Tracking Pixels — Facebook Pixel, Google Tag, etc. (contact StudioM Support to add pixels)
Custom CSS — for advanced styling (contact StudioM Support for custom code)

A/B Testing¶

Test two versions of a page to see which one converts better.

Open a funnel step
Click + Add Variant (or the A/B test icon)
Build your second page version
Set the traffic split (e.g., 50/50)
Publish both variants
After enough traffic, review the results and select the winner

Publishing and Going Live¶

When you're ready to make a page visible: 1. Click Publish in the builder toolbar 2. Confirm the action 3. The page is now live at its URL

To temporarily take a page offline, use the Unpublish option.

Managing Pages in Your Funnel¶

From the funnel overview, you can: - Reorder steps — drag to change the sequence - Duplicate a step — copies the page to use as a starting point - Delete a step — removes the page permanently - Preview — view the page without making it live

For websites (not funnels), you manage the navigation menu from the Website Settings:

Open the website
Click Settings → Navigation
Add, remove, or reorder menu items
Link each item to a page, external URL, or section on the page
Save

Tracking and Analytics¶

See how your pages are performing: 1. Open a funnel or website 2. Click the Analytics tab (or Stats) 3. View: page views, unique visitors, opt-in rate, conversion rate

For deeper analytics (Google Analytics, Facebook Pixel), contact StudioM Support — pixel installation requires backend setup.

Troubleshooting¶

Issue	What to Try
Changes not showing on the live page	Make sure you clicked Publish after saving
Page showing on mobile looks broken	Check the mobile view in the builder and adjust element settings
Form not submitting	Preview the page and test the form; if it still fails, contact StudioM Support
Page not found (404 error)	The page may not be published, or the URL may have changed — contact StudioM Support
Domain not showing the right page	Domain redirect settings need to be updated — contact StudioM Support

Common Questions¶

Q: Can I use my own images? Yes — click any image element and use the media library to upload your own photos or select from the library.

Q: Can I add a video to my page? Yes — drag the Video element onto the canvas. You can embed from YouTube, Vimeo, or upload a video file.

Q: How do I make a page only visible to certain people (password protected)? Contact StudioM Support — page protection settings are available but require configuration.

Q: Can I duplicate an entire funnel? Yes — from the funnels list, click the three-dot menu on a funnel and select Duplicate. The entire funnel (all steps) is copied.

Q: How do I see who visited a page? Go to the funnel or website analytics. For contact-level tracking (which specific contacts visited), contacts who submit a form are tracked in their contact record.

Need Help?¶

Contact StudioM Support any time.

Email: support@makoa.us (update with your actual support email)
Live Chat: Available inside the platform

Related guides: Forms and Surveys · Blog · SEO · Payments and Invoicing