Blog — StudioM Platform Guide¶

Who this guide is for: Anyone publishing blog content through their StudioM-managed website. Time to read: Approximately 10 minutes

What Is the Blog Feature?¶

The blog feature lets you publish articles and content directly to your website without needing a separate blogging platform or a developer. Write your posts, add images, assign categories, set SEO details, and publish — all from one place.

Your blog is automatically linked to your website, and each new post you publish appears on your blog listing page and is indexed by search engines.

How to Get There¶

Navigate to: Sites (left sidebar) → Blogs

Your Blog Setup¶

When you open the Blogs section, you'll see your blog site listed. Click on it to access: - All your published and draft posts - Blog settings (categories, authors, design) - The option to create new posts

Need StudioM Support for This? Your blog site is created and connected to your domain by StudioM during setup. If you need a new blog created or have issues with your blog URL, contact us.

Creating a Blog Post¶

Step 1: Start a New Post¶

Go to Sites → Blogs
Click on your blog
Click + New Post

Step 2: Write Your Content¶

The post editor opens. Use the toolbar to: - Format text (headings, bold, italic, bullet lists, numbered lists) - Add images (upload from your computer or choose from your media library) - Insert links (to other pages, external sites, or other blog posts) - Embed videos (YouTube, Vimeo) - Add tables - Insert audio files - Create a Table of Contents (automatically generated from your headings)

Auto-save: The editor saves your work automatically as you type. You won't lose content if you accidentally close the tab.

Step 3: Fill in Post Metadata¶

Before publishing, fill in the details that control how your post appears in search results and on your blog:

Field	What It Controls	Required?
Post Title	The headline of your article	Yes
URL Slug	The web address of your post (e.g., `/blog/your-post-title`)	Yes
Description	A short summary (used in search results and social sharing)	Yes
Category	Which content category this post belongs to	Yes
Author	Who wrote the post	Yes
Featured Image	The main image shown on the blog listing and at the top of the post	Recommended
Tags	Topic labels for the post (optional)	No
SEO Title	The title shown in search engine results (can differ from post title)	Recommended
Meta Description	The snippet shown under your title in search results	Recommended
Canonical Link	If this content was originally published elsewhere	Only if applicable

Step 4: Choose Post Status¶

Save as Draft — saves without publishing; only you can see it
Schedule — choose a date and time to publish automatically in the future
Publish — makes the post live immediately

URL Slug Best Practices¶

The URL slug is part of your post's web address. Choose it carefully — it cannot be changed after publishing.

Good slug examples: - email-marketing-tips ✓ - how-to-book-an-appointment ✓

Slugs to avoid: - blog-post-1 ✗ (not descriptive) - how-to-use-email-marketing-for-small-businesses-in-2026 ✗ (too long) - EmailMarketingTips ✗ (use lowercase and hyphens only)

Rules: lowercase letters, hyphens between words, no spaces, no special characters, no numbers unless necessary.

Fields That Cannot Be Changed After Publishing¶

Once a post is published, these fields are locked: - URL Slug - Category - Author - Keywords

Get these right before you publish. If you need to change them on a published post, you'll need to archive the post and create a new one with the correct details.

Post Status Types¶

Status	What It Means
Draft	Only visible to you; not publicly accessible
Scheduled	Set to publish at a future date and time
Published	Live and visible on your blog
Archived	Hidden from the blog listing, but still accessible at its direct URL

Categories and Tags¶

Categories¶

Categories organise your blog content into topics. Every post must be assigned to at least one category.

Examples: "Marketing Tips", "Industry News", "How-To Guides", "Case Studies"

To view and manage categories: Sites → Blogs → [Your Blog] → Settings → Categories tab

Need StudioM Support for This? Contact StudioM if you'd like to add new categories or restructure your existing ones.

Tags¶

Tags are optional topic labels — more specific than categories. A post about "email subject lines" might be in the "Email Marketing" category and tagged with "copywriting", "open rates", and "subject lines".

Tags are added in the post metadata panel when creating or editing a post.

Authors¶

Each post is attributed to an author. Authors appear on the post with their name and optionally a photo and bio.

If multiple people write for your blog, each should have their own author profile.

To manage authors: Sites → Blogs → [Your Blog] → Settings → Authors tab

Need StudioM Support for This? Contact StudioM to add new author profiles.

SEO for Your Blog Posts¶

Good SEO helps your posts rank in Google. Here's what to focus on:

Meta Title¶

Appears as the clickable headline in Google search results
Keep it 50–60 characters
Include your main keyword near the beginning
Each post should have a unique meta title

Meta Description¶

The short snippet shown under the title in search results
Keep it 150–160 characters
Include your main keyword naturally
End with a call to action when possible

Featured Image Alt Text¶

When you add a featured image, add a descriptive alt text that explains what the image shows. This helps search engines understand the image and improves accessibility.

Example: - Poor: image.jpg - Good: small business owner reviewing email marketing results on laptop

URL Slug¶

As mentioned above, include your main keyword in the slug and keep it short. This is one of the most important SEO elements.

Updating SEO Details on a Published Post¶

You can update SEO fields (meta title, description, alt text) on a post after publishing without affecting the post URL or content:

Go to Sites → Blogs → [Your Blog]
Find the post → click the three-dot menu (⋮) → Update SEO Details
Edit the meta title, description, or featured image
Save

Blog Analytics¶

See how your blog content is performing:

Navigate to Sites → Analytics
Select Blogs from the category dropdown
View:
Total page views across all posts
Most-viewed posts
Link clicks within posts
Visitor device breakdown (desktop vs mobile)
Performance by category

Use this data to understand which topics resonate most with your audience and plan future content accordingly.

Note: Blog analytics data is captured from a specific date. Posts published before that date will show "Unknown" for historical data — this is expected and not an error.

Scheduling Posts in Advance¶

Plan your content calendar by scheduling posts to publish at specific times:

Write your post
Instead of clicking Publish, click Schedule
Choose the date and time
Click Schedule Post

The post remains as a draft until the scheduled time, then publishes automatically.

Important: Make sure your account timezone is correctly set. Scheduled posts publish based on the account timezone. Check Settings → Business Profile if you're unsure.

Blog Subscription Form¶

Add a subscriber form to your blog to collect email addresses from readers:

When someone subscribes via the form: - A contact is automatically created in your CRM - The contact receives a "Blog" tag for targeting in campaigns

Need StudioM Support for This? Adding a subscription form to your blog requires a design change to your blog layout. Contact StudioM Support and we'll set it up.

Troubleshooting¶

Issue	What to Check
Post isn't showing on the blog listing	Check that the post is Published (not Draft); check that your blog site itself is set to Live
Post was published but now doesn't appear	Check whether it was accidentally archived
Images not loading in a post	Check file size (max 10 MB); try re-uploading directly to the Media Library
Slug conflict error	Another post already uses that URL; modify your slug to make it unique
Scheduled post didn't publish	Check your account timezone is set correctly; verify the blog site is set to Live
Can't edit category/author after publishing	These fields lock on publish — archive the post and create a new one with corrected settings

Best Practices¶

Write for your reader first, search engines second — useful, well-written content performs better in the long run than keyword-stuffed articles
Publish consistently — 1–2 posts per week is better than bursts followed by silence
Use descriptive headings — headings (H2, H3) help readers scan and help search engines understand your content structure
Add a featured image to every post — posts with images get more engagement
Preview before publishing — use the preview function to see how your post looks on mobile; most readers are on phones
Plan your URL slugs before writing — it's harder to change your mind after publishing

Common Questions¶

Q: Can I write a post and have someone review it before it goes live? Yes — save it as a Draft. Share the draft preview link with the reviewer. Publish only when approved.

Q: Can I import posts from WordPress? Yes — the platform supports importing posts from WordPress. Contact StudioM Support if you'd like to migrate existing blog content.

Q: Can I have more than one blog? Yes — multiple blogs can be set up for different topics or brands. Contact StudioM Support to add additional blogs.

Q: What image size should I use for featured images? A 1200×628px image works well for featured images (this is also the standard size for social sharing). Maximum file size is 10 MB.

Q: Will my blog posts rank in Google? The platform generates SEO-friendly URLs and XML sitemaps automatically. Google indexing depends on the quality of your content, how many other sites link to you, and many other factors — but the technical foundations are in place.

Need Help?¶

Contact StudioM Support any time.

Email: support@makoa.us
Live Chat: Available inside the platform

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