SEO (Search Engine Optimisation) — StudioM Platform Guide¶

Who this guide is for: Anyone who wants their website, funnels, or blog to appear higher in Google search results. Time to read: Approximately 9 minutes

What Is SEO on the Platform?¶

SEO (Search Engine Optimisation) is the practice of making your web pages easier for Google to find, understand, and recommend to people searching for your services.

The platform has built-in SEO tools that let you control the key elements Google uses to rank pages — without needing to know code. You can set page titles, descriptions, keywords, and structured data for every page of your site.

What good SEO does for your business: - People searching for your service in your area find your page - Your Google listing shows accurate, compelling information - Your pages load fast enough to rank (page speed affects rankings)

What StudioM handles for you: Technical SEO setup — domain connection, SSL certificates, XML sitemaps, and initial site configuration — is managed by StudioM. The optimisations covered in this guide are ones you control at the content level.

How to Get There¶

For funnel/website pages: Open the page in the funnel/website builder → click the Settings (gear) icon for the page → SEO Meta Data
For blog posts: Edit the blog post → SEO tab (in the right sidebar)
SEO Tool: Navigate to Sites (left sidebar) → SEO

The Core SEO Elements¶

Page Title (Meta Title)¶

The title Google displays as the clickable headline in search results.

Best practices: - Keep it under 60 characters - Include your main keyword and your business name - Make it compelling — it's an ad for your page

Example: Free Consultation | Smith Family Law Melbourne

Meta Description¶

The 1–2 sentence summary shown below your title in search results. Google sometimes ignores this and writes its own, but it's worth getting right.

Best practices: - Keep it under 160 characters - Include your keyword naturally - End with a call to action

Example: Family law specialists in Melbourne. We offer a free 30-minute consultation for separation, divorce, and parenting matters. Call or book online today.

URL Slug¶

The part of the page address after your domain name.

Best practices: - Use lowercase letters and hyphens only - Include the main keyword: /family-law-melbourne not /page-3 - Keep it short and descriptive - Never change a published page's URL without setting up a redirect — changing URLs breaks any existing links and loses rankings

Need StudioM Support for This? If you need to change a published page URL, contact us first. We'll set up the proper redirect so you don't lose existing search rankings or break links.

Heading Structure¶

Every page should have one H1 (the main heading, usually the page title) and use H2s and H3s for subheadings. Google uses headings to understand your page structure.

In the page builder, set heading levels when adding text elements.

Setting SEO on a Funnel or Website Page¶

Open your funnel or website in the builder
In the left panel, hover over the page name → click the Settings (gear) icon
Open the SEO Meta Data section
Fill in:
Page Title — what Google shows as the headline
Meta Description — the summary paragraph
Keywords — 3–5 relevant search terms (note: modern Google pays less attention to this, but it doesn't hurt)
OG Image — the image shown when the page is shared on social media (use a 1200×630 px image)
Click Save

Setting SEO on Blog Posts¶

Blog posts have their own SEO section:

Open the blog post for editing
In the right sidebar, click the SEO tab
Fill in:
SEO Title — can differ from the post title; this is what Google shows
Meta Description — appears in search results
URL Slug — the post's web address; set this before publishing and don't change it afterwards
Focus Keyword — the main term you want the post to rank for
Alt Text on images — describe each image (see below)

Blog SEO Best Practices¶

Write for humans first — write naturally; forced keyword stuffing reads poorly and Google penalises it
Use your keyword in the title, first paragraph, at least one subheading, and the URL
Long-form content ranks — posts over 1,000 words tend to rank better than short ones for competitive terms
Internal links — link from new posts to older relevant posts on your site
Fresh content — update older posts when information changes; Google rewards freshness

Image SEO¶

Every image you add to a page or post has hidden text fields that Google reads:

Alt Text¶

A description of the image for screen readers and search engines. - Be descriptive and accurate: "Chiropractor adjusting patient's lower back in Melbourne clinic" - Include your keyword if it's genuinely relevant to the image - Don't keyword-stuff: "chiropractor Melbourne back pain neck pain headaches massage" is not alt text

To add alt text in the page builder: click the image element → Alt Text field.

File Names¶

Rename image files before uploading: - hero-image.jpg → family-law-consultation-melbourne.jpg - Search engines can read file names

Image Compression¶

Large image files slow down page loading, which hurts rankings. Before uploading: - Compress images using tools like TinyPNG or Squoosh - Keep images under 200–500 KB where possible - Use WebP format where you can (smaller file size, same quality)

Using the SEO Tool¶

Navigate to Sites → SEO for a site-wide SEO overview:

See SEO scores for all your pages
Identify pages with missing titles or descriptions
View recommendations for improvement
Check overall site health

This tool gives you a checklist view rather than editing each page individually — useful for reviewing your entire site at once.

Google Search Console¶

Google Search Console is a free Google tool that shows you: - What search terms your site is appearing for - How many clicks your pages are getting from Google - Any technical errors Google has found

Need StudioM Support for This? Google Search Console connection and initial verification is managed by StudioM during site setup. Contact us to confirm it's connected, or to review the data together.

Local SEO¶

If your business serves a specific area (suburb, city, or region), local SEO is often more valuable than general SEO.

Google Business Profile¶

Your Google Business Profile (the listing that appears on Google Maps and in the "Local Pack" results) is separate from your website but critically important.

What to keep updated: - Business name, address, and phone number — must match your website exactly - Business hours (including holiday hours) - Photos — add new photos regularly; businesses with more photos get more engagement - Reviews — responding to reviews (positive and negative) helps rankings - Posts — Google Business Profile allows short posts; update regularly

Need StudioM Support for This? StudioM can help you set up and optimise your Google Business Profile. Contact us if you'd like assistance.

Local SEO on Your Pages¶

Include your suburb/city in page titles and content naturally: "Family law services in Melbourne" not just "Family law services"
Create dedicated pages for each location if you serve multiple areas
Include your full business address on your contact page (and in the footer if relevant)
Embed a Google Map on your contact page

Page Speed¶

Google factors page loading speed into rankings — especially on mobile. Fast pages rank better and convert better.

What affects page speed: - Large, uncompressed images (most common issue) - Too many third-party scripts loading - Too many elements on a single page

What you can do: - Compress images before uploading (biggest impact) - Keep pages focused — don't load everything onto one page - Use the platform's built-in hosting, which is already optimised

Need StudioM Support for This? If your pages are loading slowly, contact StudioM Support. We can review your funnel/website build and identify what's causing the issue.

Common SEO Mistakes to Avoid¶

Mistake	Why It Hurts	Fix
No page titles set	Google generates its own, usually poor	Set a title for every page
Same title on every page	Google can't tell pages apart	Each page needs a unique title
Changing published URLs	Breaks links, loses rankings	Set slugs before publishing; get a redirect if you must change
Keyword stuffing	Reads unnaturally; Google penalises	Write naturally; keywords in context
No mobile optimisation	Google ranks mobile-first	Use the mobile preview when building pages
Images without alt text	Google can't "see" images	Add descriptive alt text to every image

Common Questions¶

Q: How long does it take for SEO changes to show results? SEO improvements typically take 3–6 months to show meaningful results in rankings. It's a long-term investment — consistency matters more than quick fixes.

Q: Should I focus on SEO or Google Ads first? Google Ads give immediate visibility while SEO builds over time. For most small businesses, running Ads while building SEO in parallel is the most effective approach.

Q: What's the difference between on-page SEO and off-page SEO? On-page SEO is everything you control on your own site (titles, content, speed). Off-page SEO is other sites linking to yours (backlinks). The platform tools cover on-page SEO; building backlinks requires external effort like partnerships, press mentions, and directory listings.

Q: Do keywords in my page content matter? Yes — but naturally. Write content that thoroughly covers your topic; include your main keywords where they fit naturally. Don't stuff the same phrase in every sentence.

Q: How do I know if my SEO is working? Monitor through Google Search Console (which StudioM sets up) — watch for increases in impressions (how often you appear) and clicks over time.

Need Help?¶

Contact StudioM Support any time.

Email: support@makoa.us
Live Chat: Available inside the platform

Related guides: Funnels and Websites · Blog · Reputation Management