Webinars — StudioM Platform Guide¶

Who this guide is for: Anyone who wants to run online presentations, training sessions, or live events through the StudioM platform. Time to read: Approximately 8 minutes

What Are Webinars?¶

The webinar feature lets you host live and pre-recorded online events — presentations, workshops, product demos, Q&A sessions — directly from within the platform. Registrants sign up through a registration page, receive automated reminders, attend the session, and can be followed up with automatically afterwards.

Unlike a Zoom link added to a booking calendar, the webinar tool handles the full lifecycle: registration page, email confirmations, reminders, the live session, recordings, and post-event automation.

Common uses: - Live workshops or masterclasses for potential clients - Recorded training sessions replayed on demand - Product demonstrations for warm leads - Client onboarding webinars - Regular group Q&A sessions

How to Get There¶

Navigate to: Sites (left sidebar) → Webinars

Webinar Types¶

Type	How It Works	Best For
Live	You present in real time; attendees watch and interact live	Workshops, masterclasses, product launches
Automated (Evergreen)	A pre-recorded video plays as if it were live; runs on a schedule you set	Lead nurture, always-on demos, recorded trainings
Recurring	The same live webinar repeats on a schedule (weekly, monthly)	Regular Q&As, ongoing coaching sessions

Creating a Webinar¶

Step 1 — Basic Setup¶

Go to Sites → Webinars
Click + Create Webinar
Choose your webinar type (Live, Automated, or Recurring)
Fill in:
Title — shown on the registration page
Description — brief summary of what attendees will learn
Date and time — for Live webinars; for Automated, set your playback schedule
Duration — estimated length

Step 2 — Registration Page¶

The platform automatically generates a registration page for your webinar. Customise it with: - Your webinar title and description - A header image or graphic - Speaker bio and photo - What attendees will learn (bullet points) - Registration form fields (name, email, phone)

This page has its own URL — share it directly or embed it in your website.

Step 3 — Confirmation and Reminder Emails¶

Set up automated emails for registrants:

Email	When to Send	What to Include
Confirmation	Immediately after registration	Webinar date/time, joining link, add-to-calendar link
Reminder 1	1 day before	Date/time reminder, joining link
Reminder 2	1 hour before	Joining link, what to expect
Post-event	After the webinar ends	Replay link (if recording), next steps, offer

These can be set up in your workflow. See the Workflows guide for details.

Step 4 — Room Configuration¶

For Live Webinars: Configure the live room settings: - Presenter audio and video — enable your camera and microphone - Attendee permissions — whether attendees can turn on their cameras or just watch - Chat — enable or disable live chat for attendees - Q&A — collect questions from attendees during the session - Polls — add interactive polls during the presentation - Screen share — enable for showing slides or demonstrations

For Automated Webinars: - Upload your pre-recorded video - Set the playback schedule (e.g., every Tuesday at 6pm, or "just-in-time" where it starts shortly after someone registers) - Configure simulated chat messages to appear during playback for engagement

Recurring Webinar Schedules¶

For recurring webinars (e.g., a monthly Q&A), set your repeat schedule:

When creating the webinar, select Recurring
Choose the frequency: weekly, fortnightly, monthly
Set the day and time
Set an end date or leave open-ended

Registrants can select which session they'd like to attend. The platform tracks each registration separately.

Hosting a Live Webinar¶

When it's time to go live: 1. Navigate to Sites → Webinars → click your webinar 2. Click Start Webinar 3. Your browser launches the webinar room 4. Attendees join via the link in their reminder emails

During the session: - Monitor the chat panel - Answer Q&A questions - Launch polls - Share your screen for slides or demonstrations - See attendee count and who's joined

When finished, click End Webinar. The recording is saved automatically (if recording is enabled).

Webinar Analytics¶

After each session, view performance data:

Metric	What It Shows
Registrations	Total people who signed up
Attendance rate	% of registrants who actually attended
Average watch time	How long attendees stayed in the session
Drop-off points	Where attendees left (for automated webinars)
Poll results	Responses to any polls you ran
Chat activity	Message volume during the session

Use drop-off data to improve future webinars — if most people leave at the 20-minute mark, something isn't working there.

Connecting Webinars to Workflows¶

Webinars integrate with workflows for powerful automation:

Trigger: New Registration → Send confirmation email with joining link → Add tag "Webinar Registrant — [Webinar Name]" → Add to a follow-up sequence

Trigger: Attended Webinar → Send replay link and post-event resources → Tag as "Attended" and add to a warm leads sequence → Assign to a sales team member for follow-up

Trigger: Registered but Did Not Attend → Send "Sorry we missed you" email with the replay → Add to a re-engagement sequence

This automation turns webinar registrants into CRM contacts automatically — no manual data entry required.

Using Third-Party Webinar Platforms¶

If you prefer to use Zoom, Google Meet, or another platform for the actual broadcast, you can still use the StudioM platform for registration and follow-up:

Create a simple registration form (see Forms and Surveys guide)
Use a workflow to send the Zoom/Meet link to registrants automatically
Track attendance by asking attendees to click a link during the session (triggering a workflow tag)

Need StudioM Support for This? If you'd like to integrate a third-party webinar platform with your StudioM workflows, contact us and we can set up the connection.

Best Practices¶

Keep it focused — a 45-60 minute webinar with a single clear outcome performs better than a 2-hour "everything" session
Send 3 reminders — day before, morning of, 1 hour before. Each reminder improves your show-up rate
Have a clear call to action — every webinar should end with one specific next step (book a call, join the programme, download the guide)
Record everything — the replay becomes evergreen content; many people watch the recording who couldn't attend live
Follow up fast — send the replay and next steps within 1 hour of the session ending while interest is highest
Test your tech 30 minutes before — check audio, video, screen share, and slides before attendees join

Common Questions¶

Q: Do registrants need to create an account to join? No — attendees receive a joining link via email and click to enter the webinar room directly. No sign-up required.

Q: Can I co-present with someone else? Yes — you can invite co-presenters and panellists. Share the host link with them before the session.

Q: Can I charge for a webinar? Yes — create a paid product or funnel page with payment, then grant webinar access after purchase. See the Payments guide for details.

Q: What happens if I lose my internet connection mid-webinar? For live webinars, the session may drop. For automated webinars, the recording continues playing for attendees. Reconnect as quickly as possible. Always have a backup connection option (mobile hotspot) for important live sessions.

Q: Can attendees download the recording? Only if you choose to share a download link. By default, recordings are streamed (not downloadable) from within the platform.

Q: How do I get the recording to people who couldn't attend? Set up a workflow trigger for "registered but did not attend" — automatically send them the replay link after the session ends.

Need Help?¶

Contact StudioM Support any time.

Email: support@makoa.us
Live Chat: Available inside the platform